"Social media has taken the world by storm, leaving many people in the dust. At long last, we have a survival guide. This lively, timely book is relevant for all of us."

Adam Grant, bestselling author of Give and Take (@AdamMGrant)
 

About The Book

The business world has entered a new era—one in which social media has fundamentally changed the way companies innovate, market, scale, build teams, and serve customers. Welcome to the Social Age.

Containing stories, analysis of real-world scenarios, and indispensable guidance, A World Gone Social provides the tools you need to build a socially enabled team that puts the customer experience first. You’ll discover what it means to create an "OPEN" network of partners, collaborators—even competitors. And you’ll learn why nimble and collaborative organizations will ultimately outlive their Industrial Age competition.

In this new business climate, companies unwilling to change are destined for extinction. A World Gone Social enables you to avoid this fate—and lead your organization confidently into the Social Age.

Read A Sample Chapter

Download the first chapter of A World Gone Social absolutely free. Start reading immediately...
By Ted Coiné & Mark Babbitt
 

Praise For A World Gone Social

  • "Finally, a book that not only provides a realistic account of our world fundamentally transformed by social media but also very valuable tips on how to succeed in the Social Age. This one’s a MUST READ for any person or company who seeks to remain relevant."
    ~ Vineet Nayar, Founder Of Sampark Foundation (@vineetnayar)
  • "In our hyper-connected world, every employee, every action, every inch of a company can be under the spotlight at any moment. Are you prepared? Coiné and Babbitt’s book will show you exactly what strategies you need in place now to assure success even in times of crisis."
    ~ Marshall Goldsmith, Author of What Got You Here Won’t Get You There (@coachgoldsmith)
  • "I have long said that one of the ONLY competitive advantages left to most business is the strength of the relationships they create with their customers – and the main way you will accomplish that today and especially in the future is: social media. I read more than 120 business books a year and A World Gone Social is by far the very best I have read on how to successfully navigate and leverage the massive power of social media."
    ~ John Spence, One of the top 100 Business Thought Leaders in America (@AwesomelySimple)
  • "It may feel as though the world of business and work has gone mad, but it has simply gone social. If you're looking for some cogent insights to help make sense of it all, read this crystal-clear and practical guide"
    ~ Tom Asacker, author of The Business of Belief (@TomAsacker)
  • "Welcome to the ‘Age of Influence,’ where anyone can build an audience, effect change, advocate brands, build relationships and make a difference. If your brand is not making the effort you will be overtaken by those who do. So critical to follow the advice and leadership of Ted Coiné and Mark Babbitt...do not risk being left behind!"
    ~ Ted Rubin, author of Return on Relationship (@TedRubin)
 

Video Trailer

 
 
A World Gone Social

About Ted Coiné

Ted Coiné is co-founder of Switch and Shift, a leadership community that believes organizations – in order to thrive in the Social Age – must build trust-based relationships, lead with purpose, and enable employees to do work that matters.

A noted blogger and speaker, Ted was recently named a Forbes Top 10 Social Media Power Influencer.

Ted lives with his wife and two daughters in Naples, Florida.

 
A World Gone Social

Mark Babbitt

Mark Babbitt is CEO and Founder of YouTern, a social community for college students, recent graduates and young professionals that Mashable calls a Top 5 Online Community for Starting Your Career.

A prolific blogger and speaker, he is also President of Switch and Shift and a co-founder of ForwardHeroes.org.

Mark is the father of five and a grandfather; he and his wife call Seattle home.

 

 

Recent Press

  • SOCIAL MEDIA: ADAPT OR DIE?
    Ted Coine and Mark Babbitt, authors of A World Gone Social, join Robert Thompson and Mike Neiss to share how...
  • TEL 059: A World Gone Social with Ted Coine and Mark Babbitt
    Thank you for joining of on The E L! Today we have Mark Babbitt and Ted Coine and both of them are authors of A World...
  • How Ready Is Your Business for the Social Age?
    You may be feeling that pressure now, for good reason: The Social Age. And you’re not alone. Wherever we turn, we’re...

Press Inquiries

To request an interview with Ted Coiné & Mark Babbitt regarding their new book, A World Gone Social, please contact:
Weaving Influence
By Ted Coiné & Mark Babbitt
+1 (419) 455-1754
 
A World Gone Social

Buy Your Copy Now!

Written with refreshing clarity, delightful humor, and profound insight, A World Gone Social is a must-read for those tasked with leading their team into the Social Age.

Bulk Order Savings & Offers

Interested in purchasing a larger quantity of books at once? Ted and Mark are pleased to offer the following value-added offers when you purchase A World Gone Social in bulk. To find out more see below...
  • 100-500 Books
  • Mark Babbitt & Ted Coiné will host a complimentary, 30 minute Google Hangout with your organization.
  • 500-1000 Books
  • Mark Babbitt & Ted Coiné will host a complimentary, 30 minute Google Hangout with your organization.
  • You will also receive an additional complimentary, 1-hour Google Hangout with your organization.
  • 1000+ Books
  • Mark Babbitt & Ted Coiné will host a complimentary, 30 minute Google Hangout with your organization.
  • You will also receive an additional complimentary, 1-hour Google Hangout with your organization.
  • And, a complimentary 75-minute keynote with your organization (author’s travel expenses not included).